Taco Bell has previously & currently been accused of utilizing questionable beef products. In 2011, a complaint was filed against the chain, alleging that its beef included only 35% flesh.
Starbucks has recently come under fire for raising pricing on popular menu items. The price increases have been interpreted as proof of "business greed."
The company's anti-LGBTQ stance has damaged its brand. Over $5 million in donations to anti-same-sex marriage groups made the restaurant famous in 2012.
Despite Chipotle's sales success over the previous decade, its reputation has been damaged by reoccurring food safety issues.
In 1993, Jack-in-the-Box, which had one of the worst reputations for food safety, was at the center of a huge E. coli outbreak.
According to a 2020 analysis of Twitter consumer attitudes, Burger King, a perennial runner-up, has been voted as America's least favorite fast-food company.
Since the passing of its founder, Fred DeLuca, in 2015, the sandwich chain has been in decline for several years. Insufficient original leadership has resulted in falling standards.
In 2019, BurgerIM's reputation took a hit when it was revealed that the burger business was essentially a Ponzi scheme.